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The luxury retailer has partnered with Shawn “Jay Z” Carter for a high-wattage promotion, dubbed “A New York Holiday,” that has the musician collaborating on a range of offerings with top designers and influential indie brands to fashion a collection of limited-edition holiday products. Among the participating labels are Lanvin, Balenciaga, Balmain, Proenza Schouler, Rick Owens
and Moncler, who all worked with Jay Z on custom creations. In a nod to
the rapper’s recent headfirst dive into the contemporary art market,
the store will be called BNY SCC Gallery (short for Barneys New York and
Shawn Corey Carter, respectively).
